Quick Overview
Project Deep Dive
Project Overview
Built comprehensive e-commerce platform for India's leading refurbished laptop marketplace, competing against well-funded players like Cashify. Achieved top search rankings while handling complex inventory management and lead conversion.
The Challenge
Gorefurbo needed to compete in India's saturated refurbished electronics market dominated by established brands with significant marketing budgets, while managing dynamic inventory and converting price-sensitive customers.
Solution
Implemented SEO-first architecture targeting high-intent keywords, dynamic product showcase system for rapid inventory changes, and integrated Zoho CRM for automated lead management and real-time inventory tracking.
Business Impact
Market Position: Top 3 search rankings for critical keywords including "refurbished laptops India" Operational Efficiency: 60% reduction in manual lead management through automation Conversion Optimization: 25% increase in conversion rate through enhanced product presentation Scalable Foundation: Platform handles 1000+ listings with seamless inventory management
Created sustainable competitive advantage through organic visibility and operational efficiency, positioning Gorefurbo as trusted leader in refurbished electronics.
Technologies
Challenges & Solutions
- Achieved top 3 search rankings for "refurbished laptops India" in competitive market
- Built dynamic showcase system handling 1000+ laptop listings with frequent stock changes
- Integrated Zoho CRM for automated lead tracking and inventory management
Results & Impact
- Top 3 search rankings for "refurbished laptops India" and related keywords
- 60% reduction in manual lead management through Zoho automation
- 25% increase in conversion rate through optimized product presentation
- Seamless handling of rapid inventory turnover without overselling